# Is this the future of sponsorship ROI reporting? How Eon Extract supplied real-time brand recognition data to US Ski & Snowboard

### About

In a landscape where sports and entertainment thrive on sponsorships, Eon Media’s groundbreaking product, [Eon Extract](/content/products/eonextract/index.html), emerged as a game-changer in the elusive realm of broadcast sponsorship ROI reporting. This case study delves into how Eon Extract provided real-time brand recognition data to [US Ski & Snowboard](https://www.usskiandsnowboard.org/) during the preliminary rounds of the [Beijing Olympics](https://www.olympics.com/en/olympic-games/beijing-2022), ushering in a new era of transparency and precision.

### Challenges In Sponsorship ROI Reporting

- The sports and entertainment media industry relies heavily on sponsorship.
- Obtaining precise ROI statistics from broadcast placements has been historically intricate.
- Social media campaigns offer actionable data, and live broadcast placements present a challenge in demonstrating returns to sponsors

### Eon Media's Collaboration with US Ski & Snowboard

Eon Media recognized this challenge and collaborated with [US Ski & Snowboard](https://www.usskiandsnowboard.org/) to trial Eon Extract, leveraging advanced AI metadata extraction to resolve the measurement problem associated with live broadcast data.

### Project Scope

Eon Extract’s mission during the trial was to capture various layers of brand exposure data from live broadcast streams and video-on-demand content during the preliminary rounds. This included insights at the arena, player and gear level, overlays, commercial breaks, and targeted fan engagement appearances.

### Calculating 'Brand Exposure ROI'

Eon Extract utilized its brand recognition AI, incorporating automated computer vision capable of detecting major events, facial recognition, audio language, and emotions from a live feed. The reporting showcased the number of times a brand logo appeared during a live broadcast, its clarity, and whether it was displayed with a clear or partial view.

### Integration and Potential for Detailed ROI Reports

Eon Extract seamlessly integrated with existing systems, eliminating the need for pre-existing datasets. The data extracted offered potential for detailed ROI reports for sponsors, athlete brand exposure ROI reporting, and dynamic sponsorship pricing.

### Results and Enhanced Transparency

- Real-time brand recognition data
- ‘Actual value’ of brand exposure time vs. ‘Expected value’
- Enabled US Ski & Snowboard to compile broadcast media and sponsorship reports with enriched ROI data
- Facilitate additional brand positioning opportunities.

### Value Perception from US Ski & Snowboard

Troy Taylor, High-Performance Director at US Ski & Snowboard, emphasized the value of enhanced brand recognition data. He illustrated the complexity of placing sponsor logos on a three-mile alpine skiing course, highlighting the importance of understanding the potential coverage each placement would receive

### Conclusion

Eon Extract, driven by Eon Media’s cutting-edge metadata extraction technology, has redefined sponsorship ROI reporting. By providing real-time brand recognition data and transparent ROI reporting, Eon Extract is at the forefront of delivering actionable insights to broadcast organizations, sports teams, and athletes, setting a new standard for precision in the dynamic world of sports and entertainment media.

### Testimonial

**_“A downhill course in alpine skiing is three miles long, there’s a million different places you could put sponsor logos,”_ explains Troy Taylor, High-Performance Director, US Ski & Snowboard. _“If we put a partner logo, a Comcast or Xfinity logo on a particular section of this course, how much footage or coverage will that get?”_**

[Eon Extract](/content/products/eonextract/index.html) comes with fully automated AI computer vision without a requirement for existing datasets, and without any third-party dependency.

With real-time detection in live feed and easy systems integration, you can start generating extra insights from your video content today.